As the years go by, the power and importance of video just keep getting bigger and bigger. At this point, as we stand at the dawn of 2024, video content has become the main thread that holds the content strategies of brands together the world over.
As a brand owner, it is now inevitable that you leverage video content for growth and connections. However, while it is important that you use video, you must also remember that it is the key point of focus for all other brands in your niche. To step up your game, and to stand out, you need to think out of the box. Perform due research, find out what your audience is looking for, and create content that resonates.
To help you gain some perspective, our experts in video production, have put together a comprehensive statistical infographic; filled with insightful numbers, this will help you see the bigger picture and prepare thoughtful video content strategies for 2024.
Here’s what the video content sphere looks like right now.
The Rise of Video Content
Video has only grown in importance over the past few years and has become one of the main factors in digital marketing. Based on Cisco’s Visual Networking Index (VNI), 82% of internet browsing was expected to be in the form of video by 2022. This trend has been maintained, showing that video is still a considerable share of internet traffic in 2024. This is because the technologies in use today, in the form of fast internet connections and the ubiquity of smartphone use, have made creating and consuming videos easier than ever before.
Why Video Matters
- Enhanced Engagement
Videos have been widely recommended as a powerful tool because they capture and sustain attention. Research conducted by Wyzowl suggests that 84% of people worldwide have reported being influenced to purchase a product or service via a brand’s video. The level of engagement that is seen here cannot be matched by any other form of content. Videos also use images, audio, and narrative to present information in a way that appeals to every part of the brain and makes a significant emotional impact.
- Improved SEO
Some of the most popular sites on the web are video sites, and search engines give a high priority to video content. Web pages that contain videos are 53 times more likely to be on the first Google search result page, according to Forrester Research. This is because videos keep viewers on a page longer than they would have otherwise, which drives down bounce rates, and because videos are considered high-quality content by search engines.
Video Marketing Trends for 2024
Short-Form Videos
Currently, social networks like TikTok and Instagram Reels are among the leaders in terms of short videos, and this tendency will remain active in 2024. These short videos grab attention immediately and are much easier to share, which makes a lot of sense for brands who want to expand their audience.
Live Streaming
Live streaming has increased tremendously in the last few years, with YouTube Live, Facebook Live, and Twitch among the most popular services. Market Research Future also found that the live streaming market is expected to rise to $247 billion by 2027. Businesses using live streaming are making use of product unveilings, question and answer sessions, and other related real-time content to communicate with their audience.
Personalized Video Content
The customization of videos in the marketing world is escalating, especially for videos that are tailored for personal use. From the survey conducted by HubSpot, it is seen that engagement rates can be raised by 35% through personalized videos. Companies are now utilizing analytics to follow viewer tastes and deliver more effective video advertisements.
Key Statistics
- Mobile Video Consumption: Mobile video consumption continues to rise, with a 100% increase in mobile video consumption every year, according to YouTube.
- Email Marketing: Including video in an email can lead to a 300% increase in click-through rates, as reported by Campaign Monitor.
- Customer Preference: 54% of consumers want to see more video content from brands they support, according to HubSpot.
Leveraging Video for Your Brand
It is now unimaginable for a brand owner not to harness the use of videos for growth and building relation. As you should be using video, you also have to comprehend that video is the primary marketing feature that every distinct brand in your niche targets It can be assumed that video production is one of the most essential and useful factors in this case. It is now time to deviate from the norm if you want to level up your game and be distinct. Do a research and discover what your audience wants and make sure the content you publish is something they will appreciate.
Let video production company share some statistical info with you: Below our specialists have prepared a statistical infographic for you. Packed with intelligent figures, this will assist in viewing things in the larger perspective and in creating well-articulated video content strategies for the year 2024.
Summing Up
Nowadays, video marketing has become a must-have in the list of promotional tools used in a business and an indispensable aspect of digital marketing. By staying abreast of the modern trends and collection of statistics, brands can develop engaging videos that increase viewership, help in the SEO ranking, and lead to the entities’ growth. Thus, as we enter mid-2024, brands will conquer who master the power of video.
FAQs
- Why is video marketing becoming increasingly important?
Video marketing is becoming essential due to its ability to capture and retain attention, enhance engagement, improve SEO, and drive consumer action. As video continues to dominate internet traffic, brands must incorporate video content into their marketing strategies to stay competitive.
- What are the major trends in video marketing for 2024?
The major trends include the rise of short-form videos popularized by platforms like TikTok and Instagram Reels, the exponential growth of live streaming on platforms like YouTube Live and Facebook Live, and the increasing importance of personalized video content tailored to individual viewer preferences.
- How does video content enhance engagement?
Video content combines visuals, sound, and storytelling, creating a multi-sensory experience that resonates deeply with viewers. According to Wyzowl, 84% of people have been convinced to buy a product or service by watching a brand’s video, demonstrating the powerful engagement potential of video content.
- In what ways does video content improve SEO?
Video content improves SEO by increasing visitors’ time on a page, reducing bounce rates, and providing rich, engaging content that search engines prioritize. According to Forrester Research, websites with video are 53 times more likely to rank on the first page of Google search results.
