In the technical era, video production is the first thing a businessman should have to compete in the business market. There are numerous video production companies in the market, but you should hire a professional one. K3Video Production is the top company on the list of Chicago, IL’s best video production company.
Moreover, being a professional, a videographer should know certain things before creating a video for marketing. Our expert videographers follow that so that you can get better results and explore your business. Let’s have a look:
Elements of a Professional Video Marketing
Don’t use any music of your own choice
To increase audience interest, we use today’s most trendy song in your video; however, it’s most likely not going to happen. On an important note, the development of using music in your videos is called “licensing.” Well, this can cost anywhere, such as a few dollars for stack music, whereas hundreds or thousands of dollars for famous music created by performing artists.
On the other hand, YouTube has a very strict Android machine that looks at every uploaded video. So, if your video is using music, then it doesn’t think it is licensed. You will acquire strikes on your channel and have your videos taken down, and it could also guide you to a lawsuit.
Not always use green screen
We know that green screens are wonderful; however, in a cooperative society, this does not fit. On the other hand, the best idea is to shoot a video at an actual location rather than trying to drop it in the environment later. The prime reason is that no one likes to have the person in your video look like the weatherman on the news.
Professional one can provide quality
If you want great customers, then you should require qualitative videos. If you think about the financials, then you should not go for that because you should require quality videos to have more customers than cheaper ones. Professional work has the quality and results in you more. Thus, if you spend first, then you get more at the end, but if you think of the cheaper one, then you will not get the best results in the end.
Confident and comfortable
As a professional videographer, if you are going to be on camera, wear something you like that is confident and comfortable. The prime reason is that the actor in the video also should wear comfortable clothes; otherwise, the camera could be distracted by how uncomfortable your feet are.
Know the importance of Background noise
There are numerous things that we can do to eliminate background noises; however, it’s better to avoid them altogether if possible. Otherwise, don’t set up your video shoot next to an air conditioner or train track.
Lighting matters a lot
In real business, lights are one of the most important things because they can make you look good or bad, heavy or slim, or even create happiness or sadness. However, lighting can tell its own story to have a great impact, so it’s important to appreciate it.
It requires a lot of tools
We might think it is moving in whenever we show up for a video shoot! However, we use two lights, a light reflector, two cameras, and a microphone.
Require time
If you think the video is only 3 to 5 minutes, it requires a lot of time to shoot, edit, finalize, and then explore. Well, in a simple world, whatever the time the video is, it requires time to finalize it.
Better video requires better efforts
K3 video production did many video shoots where the on-screen talent didn’t know they were speaking until a few minutes before their video! Thus, we can do a lot to calm our nerves; however, people at least require a fighting chance. Also, their liberation will come across better.
Need not memorize your script
K3 has a magical device called a teleprompter! Therefore, if you don’t feel relaxed trying to remember the whole thing that you are required to say, you can provide us with a script, and we can put it on the teleprompter. Well, this trick is just to relax & try to keep an informal tone. Though it’s not for everybody, other than it’s an immense option to have at your clearance.
Summing Up
If you want to expand your business, you should hire a professional video production company. Before creating videos, you must know some points related to creating them professionally.
Frequently Asked Questions
Why should I hire a professional video production company for marketing?
Hiring a professional animated explainer video production ensures high-quality videos that effectively represent your brand. Professionals like K3Video Production have the expertise, equipment, and creative skills to create engaging content that enhances your brand’s image, attracts more customers, and helps you stand out in a competitive market.
What are the key elements of a professional marketing video?
Key elements include:
- Licensed Music: Ensuring the music used is licensed to avoid legal issues.
- Authentic Locations: Shooting at real locations for a more genuine feel.
- High-Quality Production: Prioritizing quality to attract and retain customers.
- Comfort and Confidence: Ensuring the on-screen talent is comfortable and confident.
- Minimizing Background Noise: Choosing quiet locations or using professional audio equipment.
- Proper Lighting: Using lighting effectively to set the mood and enhance visual appeal.
Why is it important to use licensed music in my marketing videos?
Using licensed music is crucial to avoid copyright issues and potential legal consequences. Platforms like YouTube have strict policies, and using unlicensed music can lead to your videos being taken down, strikes on your channel, and even lawsuits. Licensed music ensures your content is compliant and maintains its online presence.
How does the choice of location impact the quality of a marketing video?
Shooting at real locations enhances the authenticity and relatability of the video. It creates a natural setting that resonates better with the audience compared to green screen effects, which can sometimes appear artificial and less engaging.
What should I consider regarding background noise when shooting a video?
It’s important to avoid locations with high background noise to maintain audio clarity. Background noise can distract viewers and lower the quality of your video. Selecting quiet locations or using professional audio equipment helps minimize unwanted sounds and improve the overall quality of the video.
Why is lighting important in video production?
Proper lighting significantly impacts the visual quality of a video. It can enhance the subject’s appearance, set the appropriate mood, and convey the intended message effectively. Good lighting helps create a professional look that appeals to viewers and adds to the video’s overall impact.
