Halfway past 2024, we can safely conclude that video marketing is indeed the name of the game today. Nothing beats video content when it comes to engagement and reach, which is why more than 90% of brands around the world leverage the tool to improve business.
Amazing as it is, many companies, small businesses in particular, consider the avenue to be expensive and resource-intensive. For the same reason, many fail to join the bandwagon for fear of eating too much into their financial supply.
However, considering the positive manifold impact of video production on lead generation, conversion, and engagement for businesses worldwide, it is a loss for small businesses to not tap into this potential.
With the help of an efficient team of experts in video production and some thoughtful strategies, it is possible to find a value-packed service set that fits your budget as well as your requirements.
Before we get into the tips, here is a more detailed look into whether it would be a good investment for your small business.
Is video production a worthy investment for a small business?
Video content has established itself as an undisputable tool for marketing for all types and sizes of businesses today. Statistics increasingly suggest how worthy an investment it is; more than 75% of marketers worldwide have found that video content offers a higher ROI than other tools like static images.
If you are still skeptical here are some more reasons that show how invaluable an avenue it can be for your small business.
· Human beings perceive and retain visuals better than written text. According to statistics, viewers register and retain up to 95% of a video’s message, compared to 10% of written text. Hence, video content offers a chance for you to publish retention-worthy content online, and make your brand memorable.
· YouTube is the number one video streaming platform in the world and the second biggest search engine after Google. Using the platform to publish videos hence helps you reach a bigger audience.
· Videos in emails have proven to increase open and click rates. Leveraging clever videos in your email marketing efforts hence helps you improve your impact.
· Video content reigns supreme across all social media channels. Creating videos helps you utilize the reach and popularity of these channels to enhance brand awareness.
· Videos offer an immersive and value-driven form of content for you to get your prospects discussing and engaging with your brand. This improves your chances to connect and form meaningful customer relationships.
Partnering with a qualified and experienced team of experts in video production will help you take advantage of these benefits and more. They can help you craft a comprehensive video content strategy that takes into consideration your requirements, as well as your budget, and lets you extract the most value for your money.
Tips for small businesses to leverage video production on a budget
While it can be challenging to invest in a tool that demands a substantial margin initially as a small business, video marketing promises solid ROI in the near future, while also offering long-term benefits. Hence it would be worthwhile to set aside funds and invest in the avenue so that you can extract lasting benefits for your business.
Here are some tips on how you can use the tool on a budget.
Identify your primary objectives with video
One of the first steps to making a budget-friendly investment in video marketing is identifying a clear set of objectives. Sit with your team and establish a few short-term as well as long-term objectives, such as increasing brand awareness, generating 50,000 new leads in two weeks, generating engagement, increasing followers on social media channels, etc. Determining your primary objectives with video content helps you streamline your spending and channel resources carefully toward achieving the same. It also lets you avoid spending on unnecessary items or things that are not part of your immediate agenda.
Determine an optimal video content strategy for your business
In light of the established objectives, craft an optimized video content strategy for your business, incorporating the content buckets, the types and formats of content, their distribution, campaign ideas, and the like. This will further let you streamline your spending and prioritize the expenses that matter the most for your current state of affairs. An efficient team of experts in commercial photographer will be able to draft a comprehensive and budget-friendly strategy to head start your journey. Communicate your vision as well as your objectives and discuss the budget in detail so that they can craft an optimal plan that not only suits your budget but also efficiently fulfills your goals.
Partner with a customization-friendly team of professionals in video production
Most brands assume professional video production to be expensive and fit for large enterprises. However, this is not true.
Given the range and potential of video content and the limitless possibilities in video facilitated by social media, it only makes sense for video production companies to offer varied packages covering different types of services catering to the specific needs of businesses. This is why it is important to discover an efficient customization-friendly video production company. They can tailor their services to meet your needs and offer an optimized package that not only fits your budget but also provides a foolproof solution for your unique business needs.
For in-house production, invest in the basics
If you are strapped for cash, you can consider producing a video with in-house talent. For this, consult with friends or fellow business owners in your network and industry, and find out what types of videos worked for them to start with. Once you have a clear picture of the kind of videos you need to shoot, invest in a few basic resources that will not only help you create professional-quality videos but will also last you a long time in your journey. Some basic production tools to consider include:
– A high-quality camera
– A couple of different lenses to mix up your shots
– A microphone
– Lighting equipment
– A paid subscription to use editing software
Utilize paid templates
Thanks to the plethora of video-focused software and AI-infused creative tools available in the market today, you have the option of utilizing paid templates instead of starting from scratch. Many new-age tools such as Canva and Adobe offer excellent animated as well as live-action video templates for different platforms including social media channels; some of these are also free to use. Many stock websites such as Shutterstock also offer paid video templates that you can use to create your own brand or product video.
Refrain from using the free templates as they will be used by every other company looking to share mediocre content. Invest in a paid subscription to these stock websites or creative tools and utilize their potent library of good-quality video templates to start your journey in video marketing.
Consider outsourcing segments of production
If you have some of the resources for video production but not all, consider outsourcing certain aspects of the process to experts, such as editing, or sound mixing. In contrast to spending a big amount on producing a video entirely, specific services like editing will likely cost you much less. There is also the added benefit of a no-commitment relationship with the service provider; consider it a short one-off project and establish further collaborations with additional contracts if you need. Look for experienced professionals in various aspects of video production, determine their approximate rates, or obtain estimates to decide on a perfect partner for your video.
Wrapping up
Video marketing is a highly potent avenue that carries multiple benefits for small businesses, especially during the initial stages of growth. As challenging as it can be to make a substantial investment at the beginning of your journey, it is also crucial to tap into the avenue and reap the lasting advantages that can supercharge your acceleration in the near future. Consider the above-mentioned benefits, and try to incorporate the five tips listed here to produce a video within your budget.
For fully customized and finely tailored video production services for your small business, contact K3videoProduction.
